Measurement‑first growth partner

Measure by Design.

Make measurement the operating system of your marketing. We design, integrate, and run digital media that reliably reaches your real audience — with governance, clarity, and proof built‑in.

See how it works
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Define & instrumentKPIs • events • governance Plan & activateAudience • creative • budget Measure & decideLift • incrementality • attention
The Wires Grand PrixEffiePlatform certifications

Value of Measurement‑First

Real‑time decisions

Operate on live signals; adjust budgets and messaging on the fly.

Smarter personalization

Align audiences and creative to contexts that actually move outcomes.

Higher engagement

Reach real audiences with relevant, measurable experiences.

Higher reach & lift

Increase incremental reach and brand/sales lift; reduce waste.

Transparent governance

Audit‑ready set‑up and clear ownership of data and access.

Decisions you can defend

Evidence over opinion across channels and vendors.

The MAD Method

  1. Define & instrument: KPIs, events, value mapping, privacy‑by‑design.
  2. Plan & activate: audience‑led strategy and integrated media.
  3. Learn & optimize: hypotheses → experiments → decisions.
Frameworks behind our claim: Objective→Metric→Signal mapping; Learning Agenda; Budget by audience/message; Lift/Incrementality design.

Lift accelerators

  • Household data (audience profiling)
  • Contextual & attention/intent signals
  • Media efficiency metrics
  • Organic sharing toolkit
Plug‑in modules that compound paid performance and reduce waste.

Services

An integrated team across strategy, data & tech, and media execution—so every action has a clear reason and every outcome is measured. We play well with in‑house and partner teams.

Digital Media Buying

Programmatic (open web), Social, Search, Retail Media; CTV/DOOH, in‑app/in‑game, PMP.

Strategy & Planning

Research, market sizing, budget design, hypothesis roadmaps, test plans.

Data & Tech Integrations

Tech validation & implementation, data integrations, governance, privacy‑by‑design.

SEO & Web Development

Audits, WordPress development, on/off‑page SEO, maintenance.

Selected work

Electric Castle — audience measurement

30% eCPA drop, +16% ROAS YoY via real‑time audience profiling.

Speedwell — real estate

Multi‑year full‑funnel activation across programmatic, social & search.

Beauty retail — COSRX & SVR

+47% sales YoY; +250% engagement vs. previous efforts.

Governance • Clarity • Proof

Governance

Platform access, naming conventions, taxonomies, and privacy‑by‑design—so your data and spend are controlled.

Clarity

Metrics hierarchy, audience/creative mapping, learning agenda—so decisions don’t hide behind vanity metrics.

Proof

Incrementality, brand‑lift, attention/intent and triangulation (incl. MMM where relevant)—so choices are defensible.

Request an assessment plan

Start with a Measurement Readiness session (60–90 min) to align goals, signals and constraints. You’ll get a written plan with 2–3 high‑leverage fixes and a suggested roadmap.

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